[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cahf.cz\/on-line-pr\/#Article","mainEntityOfPage":"https:\/\/www.cahf.cz\/on-line-pr\/","headline":"On-line PR","name":"On-line PR","description":"Kvalitn\u00ed vztahy s\u00a0ve\u0159ejnost\u00ed, tedy Public Relations jsou kl\u00ed\u010dem k\u00a0vybudov\u00e1n\u00ed image \u00fasp\u011b\u0161n\u00e9 firmy i k\u00a0podpo\u0159e marketingu a samotn\u00e9ho prodeje. Nemylte se! PR nen\u00ed to stejn\u00e9, co […]","datePublished":"2017-05-08","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.cahf.cz\/author\/#Person","name":"","url":"https:\/\/www.cahf.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/85713fd7b0f087b3a981c5a981571339?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/85713fd7b0f087b3a981c5a981571339?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cahf.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cahf.cz\/wp-content\/uploads\/img_a288643_w1698_t1499546140.jpg","url":"https:\/\/www.cahf.cz\/wp-content\/uploads\/img_a288643_w1698_t1499546140.jpg","height":0,"width":0},"url":"https:\/\/www.cahf.cz\/on-line-pr\/","about":["Online"],"wordCount":518,"articleBody":"\tKvalitn\u00ed vztahy s\u00a0ve\u0159ejnost\u00ed, tedy Public Relations jsou kl\u00ed\u010dem k\u00a0vybudov\u00e1n\u00ed image \u00fasp\u011b\u0161n\u00e9 firmy i k\u00a0podpo\u0159e marketingu a samotn\u00e9ho prodeje. Nemylte se! PR nen\u00ed to stejn\u00e9, co reklama. Naopak dobr\u00e9 PR je mnohem lep\u0161\u00ed ne\u017e sebelep\u0161\u00ed reklama. D\u016fvod je jednoduch\u00fd. PR buduje dlouhodob\u00e9 pov\u011bdom\u00ed a zp\u016fsob jak\u00fdch lid\u00e9 ur\u010ditou firmu nebo v\u011bc ch\u00e1pou.\t\tNav\u00edc dobr\u00e9 vztahy s\u00a0ve\u0159ejnost\u00ed znamenaj\u00ed nejen dobr\u00e9 vztahy se z\u00e1kazn\u00edky, ale i s\u00a0dodavateli, servisem, investory, komunitou, ale i s\u00a0vlastn\u00edmi zam\u011bstnanci. Toho lze doc\u00edlit jen kompletn\u00ed kampan\u00ed, kterou se vyplat\u00ed sv\u011b\u0159it do rukou profesion\u00e1ln\u00ed agentury. Sou\u010d\u00e1st\u00ed takov\u00e9 spr\u00e1vn\u011b veden\u00e9 kampan\u011b jsou tiskov\u00e9 zpr\u00e1vy a konference, intern\u00ed komunikace, firemn\u00ed \u010dasopisy a v\u00fdro\u010dn\u00ed zpr\u00e1vy, vlastn\u00ed firemn\u00ed kultura a identita a r\u016fzn\u00e9 dobro\u010dinn\u00e9 aktivity nebo krizov\u00e1 komunikace a to zdaleka nen\u00ed v\u0161echno.\tSou\u010d\u00e1sti on-line PR jsou n\u00e1sleduj\u00edc\u00ed:\t\tFiremn\u00ed webov\u00e9 str\u00e1nkyZ\u00e1kladem jak\u00e9koliv on-line prezentace jsou vlastn\u00ed webov\u00e9 str\u00e1nky. Je t\u0159eba jim v\u011bnovat \u010das a pravidelnou p\u00e9\u010di. Informace na nich by m\u011bly b\u00fdt aktu\u00e1ln\u00ed s\u00a0dostupnost\u00ed formul\u00e1\u0159e pro rychl\u00fd kontakt firmy a s\u00a0odkazem na nejnov\u011bj\u0161\u00ed ud\u00e1losti ve firm\u011b. Sou\u010d\u00e1st\u00ed m\u016f\u017ee b\u00fdt i odkaz na vlastn\u00ed zam\u011bstnaneck\u00fd intranet. Velk\u00fd d\u016fraz dejte na p\u0159ehlednost a jednoduchost.\tOdkazy a profily na soci\u00e1ln\u00edch s\u00edt\u00edchVytvo\u0159te si samostatn\u00fd profil firmy na r\u016fzn\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. Zde m\u016f\u017eete d\u00e1t prostor sv\u00fdm novink\u00e1m a vid\u011bt tak\u0159ka okam\u017eitou reakci na n\u011b. M\u00e1te tak\u00e9 mo\u017enost ihned reagovat na pochvaly a st\u00ed\u017enosti z\u00e1kazn\u00edk\u016f. Samoz\u0159ejmost\u00ed jsou dob\u0159e vypln\u011bn\u00e9 kontaktn\u00ed informace, funguj\u00edc\u00ed odkaz na zji\u0161t\u011bn\u00ed polohy a informace o provozn\u00ed dob\u011b.\tVe\u0159ejn\u011b dostupn\u00e1 videa a obr\u00e1zkyZ\u00edskejte kontrolu nad ve\u0159ejn\u011b publikovan\u00fdmi p\u0159\u00edsp\u011bvky ve form\u011b vide\u00ed a fotografi\u00ed za va\u0161\u00ed firmy. Bu\u010fte zvl\u00e1\u0161t\u011b d\u016fsledn\u00ed v\u00a0zamezen\u00ed zve\u0159ejn\u011bn\u00ed vide\u00ed z\u00a0firemn\u00edch ve\u010d\u00edrk\u016f a jin\u00fdch akc\u00ed, pokud to sami neautorizujete.\tPrezentace firemn\u00ed zna\u010dkyFiremn\u00ed logo a zna\u010dku si nechejte chr\u00e1nit. K\u00a0jej\u00ed prezentaci vyu\u017eijte t\u0159eba na m\u00edru psan\u00e9 PR \u010dl\u00e1nky v\u00a0nez\u00e1visl\u00fdch internetov\u00fdch \u010dasopisech.\tZ\u00e1kaznick\u00fd servisZkuste on-line z\u00e1kaznick\u00fd servis. A\u0165 u\u017e formou chat\u016f nebo on-line telefonn\u00edho kontaktu p\u0159es n\u011bkterou z\u00a0aplikac\u00ed. E-mailov\u00e1 komunikace mus\u00ed b\u00fdt v\u017edy vedena z\u00a0firemn\u00edho e-mailu a v\u00a0co nejkrat\u0161\u00edm \u010dasov\u00e9m \u00faseku.\tPublikaceVe\u0159ejn\u011b publikujte v\u00fdro\u010dn\u00ed zpr\u00e1vy nebo t\u0159eba firemn\u00ed \u010dasopisy. K\u00a0dobr\u00e9mu jm\u00e9nu firmy p\u0159isp\u011bje i ve\u0159ejn\u00e1 prezentace firemn\u00edch hodnot a firemn\u00ed kultury.\tKl\u00ed\u010dov\u00e1 slovaZapla\u0165te si p\u0159edn\u00ed m\u00edsta ve vyhled\u00e1va\u010d\u00edch a dob\u0159e si promyslete kl\u00ed\u010dov\u00e1 slova, pomoc\u00ed kter\u00fdch lze informace o va\u0161\u00ed firm\u011b snadno dohledat.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"On-line PR","item":"https:\/\/www.cahf.cz\/on-line-pr\/#breadcrumbitem"}]}]